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아가방앤컴퍼니, 유통채널 다각화…e커머스-m커머스로 고객잡기: 위메프·티몬·롯데아이몰과 파트너십 맺어 소비자 편의성 제고; 2017.11.23 12:56 입력

신정훈 기자 sjh@fashiongio.com

<p class="0" style="-ms-text-autospace:; mso-pagination: none; mso-padding-alt: 0.0pt 0.0pt 0.0pt 0.0pt;"><span style="mso-fareast-font-family: 굴림;"><table width="650" align="center" class="center" id="news_image"><tbody><tr><td><img width="650" align="absmiddle" src="http://fashiongio.com/PEG/15114093405233.jpg"></td></tr></tbody></table></span></p><p class="0" style="-ms-text-autospace:; mso-pagination: none; mso-padding-alt: 0.0pt 0.0pt 0.0pt 0.0pt;"><span style="mso-fareast-font-family: 굴림;"><br></span></p><p class="0" style="-ms-text-autospace:; mso-pagination: none; mso-padding-alt: 0.0pt 0.0pt 0.0pt 0.0pt;"><span style="mso-fareast-font-family: 굴림;">아가방앤컴퍼니</span><span lang="EN-US" style="letter-spacing: 0pt; font-family: 굴림; mso-ascii-font-family: 굴림; mso-font-width: 100%; mso-text-raise: 0.0pt;">(</span><span style="mso-fareast-font-family: 굴림;">대표 신상국</span><span lang="EN-US" style="letter-spacing: 0pt; font-family: 굴림; mso-ascii-font-family: 굴림; mso-font-width: 100%; mso-text-raise: 0.0pt;">)</span><span style="mso-fareast-font-family: 굴림;">가 </span><span lang="EN-US" style="letter-spacing: 0pt; font-family: 굴림; mso-ascii-font-family: 굴림; mso-font-width: 100%; mso-text-raise: 0.0pt;">e</span><span style="mso-fareast-font-family: 굴림;">커머스 및 </span><span lang="EN-US" style="letter-spacing: 0pt; font-family: 굴림; mso-ascii-font-family: 굴림; mso-font-width: 100%; mso-text-raise: 0.0pt;">m</span><span style="mso-fareast-font-family: 굴림;">커머스 선도기업들과 제휴를 통해 매출증진에 박차를 가하고 있다</span><span lang="EN-US" style="letter-spacing: 0pt; font-family: 굴림; mso-ascii-font-family: 굴림; mso-font-width: 100%; mso-text-raise: 0.0pt;">. </span><span style="mso-fareast-font-family: 굴림;">연내 </span><span lang="EN-US" style="letter-spacing: 0pt; font-family: 굴림; mso-ascii-font-family: 굴림; mso-font-width: 100%; mso-text-raise: 0.0pt;">‘</span><span style="mso-fareast-font-family: 굴림;">카카오</span><span lang="EN-US" style="letter-spacing: 0pt; font-family: 굴림; mso-ascii-font-family: 굴림; mso-font-width: 100%; mso-text-raise: 0.0pt;">’, ‘NHN’</span><span style="mso-fareast-font-family: 굴림;">과의 제휴도 계획하고 있어 유통채널의 다각화를 추구하고 있다</span><span lang="EN-US" style="letter-spacing: 0pt; font-family: 굴림; mso-ascii-font-family: 굴림; mso-font-width: 100%; mso-text-raise: 0.0pt;">. </span><span style="mso-fareast-font-family: 굴림;">아가방앤컴퍼니는 모바일 쇼핑을 즐기는 소비자의 라이프스타일을 고려해 </span><span lang="EN-US" style="letter-spacing: 0pt; font-family: 굴림; mso-ascii-font-family: 굴림; mso-font-width: 100%; mso-text-raise: 0.0pt;">e</span><span style="mso-fareast-font-family: 굴림;">커머스 기업 </span><span lang="EN-US" style="letter-spacing: 0pt; font-family: 굴림; mso-ascii-font-family: 굴림; mso-font-width: 100%; mso-text-raise: 0.0pt;">‘</span><span style="mso-fareast-font-family: 굴림;">위메프</span><span lang="EN-US" style="letter-spacing: 0pt; font-family: 굴림; mso-ascii-font-family: 굴림; mso-font-width: 100%; mso-text-raise: 0.0pt;">’. ‘</span><span style="mso-fareast-font-family: 굴림;">티몬</span><span lang="EN-US" style="letter-spacing: 0pt; font-family: 굴림; mso-ascii-font-family: 굴림; mso-font-width: 100%; mso-text-raise: 0.0pt;">’, ‘</span><span style="mso-fareast-font-family: 굴림;">롯데아이몰</span><span lang="EN-US" style="letter-spacing: 0pt; font-family: 굴림; mso-ascii-font-family: 굴림; mso-font-width: 100%; mso-text-raise: 0.0pt;">’</span><span style="mso-fareast-font-family: 굴림;">과 파트너십을 맺고 다양한 프로모션을 펼치고 있다</span><span lang="EN-US" style="letter-spacing: 0pt; font-family: 굴림; mso-ascii-font-family: 굴림; mso-font-width: 100%; mso-text-raise: 0.0pt;">.</span></p><p class="0" style="-ms-text-autospace:; mso-pagination: none; mso-padding-alt: 0.0pt 0.0pt 0.0pt 0.0pt;">     </p><p class="0" style="-ms-text-autospace:; mso-pagination: none; mso-padding-alt: 0.0pt 0.0pt 0.0pt 0.0pt;"><span style="mso-fareast-font-family: 굴림;">아가방앤컴퍼니는 위메프와 함께하는 </span><span lang="EN-US" style="letter-spacing: 0pt; font-family: 굴림; mso-ascii-font-family: 굴림; mso-font-width: 100%; mso-text-raise: 0.0pt;">‘</span><span style="mso-fareast-font-family: 굴림;">겨울 </span><span lang="EN-US" style="letter-spacing: 0pt; font-family: 굴림; mso-ascii-font-family: 굴림; mso-font-width: 100%; mso-text-raise: 0.0pt;">4</span><span style="mso-fareast-font-family: 굴림;">차 딜</span><span lang="EN-US" style="letter-spacing: 0pt; font-family: 굴림; mso-ascii-font-family: 굴림; mso-font-width: 100%; mso-text-raise: 0.0pt;">’ </span><span style="mso-fareast-font-family: 굴림;">행사를 </span><span lang="EN-US" style="letter-spacing: 0pt; font-family: 굴림; mso-ascii-font-family: 굴림; mso-font-width: 100%; mso-text-raise: 0.0pt;">22</span><span style="mso-fareast-font-family: 굴림;">일 자정 오픈 했다</span><span lang="EN-US" style="letter-spacing: 0pt; font-family: 굴림; mso-ascii-font-family: 굴림; mso-font-width: 100%; mso-text-raise: 0.0pt;">. </span><span style="mso-fareast-font-family: 굴림;">이번 행사는 아가방앤컴퍼니의 대표 브랜드 </span><span lang="EN-US" style="letter-spacing: 0pt; font-family: 굴림; mso-ascii-font-family: 굴림; mso-font-width: 100%; mso-text-raise: 0.0pt;">‘</span><span style="mso-fareast-font-family: 굴림;">아가방</span><span lang="EN-US" style="letter-spacing: 0pt; font-family: 굴림; mso-ascii-font-family: 굴림; mso-font-width: 100%; mso-text-raise: 0.0pt;">’, ‘</span><span style="mso-fareast-font-family: 굴림;">에뜨와</span><span lang="EN-US" style="letter-spacing: 0pt; font-family: 굴림; mso-ascii-font-family: 굴림; mso-font-width: 100%; mso-text-raise: 0.0pt;">’, ‘</span><span style="mso-fareast-font-family: 굴림;">디어베이비</span><span lang="EN-US" style="letter-spacing: 0pt; font-family: 굴림; mso-ascii-font-family: 굴림; mso-font-width: 100%; mso-text-raise: 0.0pt;">’</span><span style="mso-fareast-font-family: 굴림;">가 참여하며 세 브랜드의 겨울시즌 의류 총 </span><span lang="EN-US" style="letter-spacing: 0pt; font-family: 굴림; mso-ascii-font-family: 굴림; mso-font-width: 100%; mso-text-raise: 0.0pt;">111</span><span style="mso-fareast-font-family: 굴림;">종을 최대 </span><span lang="EN-US" style="letter-spacing: 0pt; font-family: 굴림; mso-ascii-font-family: 굴림; mso-font-width: 100%; mso-text-raise: 0.0pt;">87% </span><span style="mso-fareast-font-family: 굴림;">할인해 판매한다</span><span lang="EN-US" style="letter-spacing: 0pt; font-family: 굴림; mso-ascii-font-family: 굴림; mso-font-width: 100%; mso-text-raise: 0.0pt;">. </span><span style="mso-fareast-font-family: 굴림;">이번 </span><span lang="EN-US" style="letter-spacing: 0pt; font-family: 굴림; mso-ascii-font-family: 굴림; mso-font-width: 100%; mso-text-raise: 0.0pt;">4</span><span style="mso-fareast-font-family: 굴림;">차 딜은 고객들의 앵콜 요청으로 기획되어 그 의미가 더욱 특별하다</span><span lang="EN-US" style="letter-spacing: 0pt; font-family: 굴림; mso-ascii-font-family: 굴림; mso-font-width: 100%; mso-text-raise: 0.0pt;">. </span><span style="mso-fareast-font-family: 굴림;">아가방앤컴퍼니의 브랜드는 위메프에서 딜 행사를 진행할 때마다 평균 판매수치가 꾸준히 증가하고 있는 가운데 지난 </span><span lang="EN-US" style="letter-spacing: 0pt; font-family: 굴림; mso-ascii-font-family: 굴림; mso-font-width: 100%; mso-text-raise: 0.0pt;">7</span><span style="mso-fareast-font-family: 굴림;">일 진행된 </span><span lang="EN-US" style="letter-spacing: 0pt; font-family: 굴림; mso-ascii-font-family: 굴림; mso-font-width: 100%; mso-text-raise: 0.0pt;">‘</span><span style="mso-fareast-font-family: 굴림;">겨울 </span><span lang="EN-US" style="letter-spacing: 0pt; font-family: 굴림; mso-ascii-font-family: 굴림; mso-font-width: 100%; mso-text-raise: 0.0pt;">3</span><span style="mso-fareast-font-family: 굴림;">차 딜</span><span lang="EN-US" style="letter-spacing: 0pt; font-family: 굴림; mso-ascii-font-family: 굴림; mso-font-width: 100%; mso-text-raise: 0.0pt;">’</span><span style="mso-fareast-font-family: 굴림;">에서 오픈 당일 판매 목표치를 상회해 리딩브랜드로서의 저력을 보여줬다</span><span lang="EN-US" style="letter-spacing: 0pt; font-family: 굴림; mso-ascii-font-family: 굴림; mso-font-width: 100%; mso-text-raise: 0.0pt;">.</span></p>

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